December 13, 2025
Distributor Initiated Transactions
A compliant, high-conversion assisted journey for distributors and RMs to initiate mutual fund transactions on behalf of investors with digital consent.
Distributor Initiated Transactions (DIT) is designed for distributors, RMs, and advisory-led teams who actively guide investors.
Instead of waiting for investors to complete transactions on their own, distributors can initiate the entire flow — while still staying compliant through digital consent.
This dramatically improves conversion, reduces investor drop-offs, and supports real-world advisory workflows.
Why DIT Matters
Most investors want guidance when making investment decisions. DIT bridges the gap between advisory and execution:
- Advisors can initiate orders instantly
- Investors complete only the final confirmation
- Faster execution for purchases, SIPs, redemptions, switches*, STPs*
- Fewer incomplete transactions
- Better engagement for long-term investors
- Switch and STP will roll out automatically when available.
What Distributors Can Do
1. Start Any Transaction for the Investor
From one dashboard, advisors can initiate:
- One-time purchases
- SIPs (daily or monthly)
- Redemptions (full/partial/units/amount)
- Switches* and STPs*
- Batch orders for multiple investors
A complete assisted suite.
2. Digital Consent for Compliance
Every initiated order requires investor approval.
This ensures:
- SEBI-compliant execution
- Clear audit trail
- No unauthorized transactions
Consent can be given via app, web, or OTP-based confirmation depending on flow.
3. Multi-Investor & Multi-Scheme Bulk Actions
DIT supports advanced workflows:
- Bulk SIP creation
- Batch purchases for multiple investors
- Multi-scheme purchases for one investor
Ideal for segment-based investing and advisory models.
4. Real-Time Tracking
Distributors see:
- Pending consent
- Execution status
- Failed/retry-ready orders
- NAV cut-off relevant updates
Everything is transparent and trackable.
Who Uses DIT
- Independent Distributors
- Wealth Management Firms
- AMCs (Distributor Channel)
- Fintechs offering advisory or assisted journeys
It is one of the most used features across distribution businesses.
How DIT Integrates With Other Use Cases
- Launch Your Branded App → Investors approve transactions within your app
- Manage Sub-Brokers → Hierarchies can initiate transactions under controlled permissions
- Sell Mutual Funds via Your App → DIT complements self-service investor journeys
DIT becomes the backbone for assisted advisory.
Narrative Snapshot
A distributor prepares SIP plans for 20 clients based on weekend review meetings. Instead of manually coordinating via WhatsApp and reminders, he initiates all SIPs directly from the dashboard.
Investors receive a clean consent request, approve it, and all SIPs go live.
No follow-ups. No friction.